OpenAI recently launched Business Hub in ChatGPT. This means that businesses can claim listings and see real data about clicks and mentions.
Similar to Google Search Console and Google My Business. However this is for the fancy ne AI era.
ChatGPT data will also include profile views, website clicks, and a section showing your top discovery topics.
So how do you claim your ChatGPT Business Listing?
Here are the steps below
How to Claim Business in ChatGPT
2 – Search and select your business. Don’t see your business? You can choose to add it by selecting “create”.
3 – You need to do verification either via DNS or via phone call to the main number. I choose to do DNS verification. Most of my businesses have websites but no active physical location as they are all remote.
4 – I recommending improving the profile. A verified business gets a blue checkmark and you can update details, pricing and make other changes and edits.
5 – Wait and see the data and insights. I have not seen data yet but should hopefully within a few hours or day. Some things to be aware of with ChatGPT Business Hub.
Things to be Aware Of
Not all businesses are eligible yet. It will depend on the industry, location and how OpenAI decides to verify the business. You also need a website to do the verification even with a physical service address.
Talking with other agencies and marketing pros it seems like right now OpenAI is favoring businesses with a real address, website, and phone number that has been consistent for a long period of time.
There’s also a Business Agent that OpenAI is offering. Once you claim your profile, you can build and test an agent.
When your business appears in a ChatGPT answer from a prompt, ChatGPT users can open your profile and ask the agent specific questions about what your services and products your business offers.
This will be a gold mine for AI Search data and SEO.
The agents will be limited to eligible e-commerce and online service companies in the US. I assume that OpenAI will expand this in the future though.
The agent does required ID verification in the Business Hub profile listing. It’s also required for edits it looks like. I have not verified with my ID yet.
This might have just been since my business do not have physical addresses. I have not had the chance to test with clients that do Local SEO setup ChatGPT Business Listings.
Mutt Marketing feels like this is a step in the right direction for AI Search and offering small to medium businesses the chance to compete in LLMs and Chatbots.
