Mutt Marketing http://muttmarketing.com Wed, 27 Oct 2010 18:54:02 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 A busy fall, Andy Grammer, and marketing fun! http://muttmarketing.com/2010/10/25/a-busy-fall-andy-grammer-and-marketing-fun/ http://muttmarketing.com/2010/10/25/a-busy-fall-andy-grammer-and-marketing-fun/#comments Mon, 25 Oct 2010 20:20:45 +0000 Hayley Cammarata http://muttmarketing.com/?p=347 Yes, it has been a REALLY long time since we last posted. I know I know, we promised cutting edge information about marketing and music and technology and have not delivered but we have good reasons…

We have been so busy bringing on amazing new clients like the iconic Donna Summer and digital e-book publishers, New Word City who are part of Starbucks Digital Network launch. We are also so excited to be working with rising star Kerli, who will have an album out in 2011 and has an amazing message to share through her music. It has been a really fun project and we can not wait to see how much you love this new record. Needless to say, we are being kept VERY busy and could not be happier.

I decided to post this because our good friend Andy Grammer, alongside his management team and label team, (S-Curve Records) are doing such an amazing job marketing this new talent and we really wanted to give them a shout-out on a job well done. Andy has one of the first EVER interactive music videos for his single “Keep Your Head Up” which premiered today on VEVO Not only is the song amazing, but you can chose how the video plays out…again and again and again and then share it with your friends! We have yet to get the same video twice and there were even some very funny cameos by The Office’s Rainn Wilson! It has been compared to such viral videos as the new Arcade Fire video and even OK Go’s tredmill video While we LOVE those videos and are so impressed with the ideas behind them, we think Andy’s video takes it to a new level!

We are so impressed by the marketing plans implemented around this hit song and can not wait to see Andy take off!

Stay tuned for more things that catch our attention and for guest bloggers…coming soon!

Until then, enjoy the fall! (I am still not used to the lack of foliage here in CA…but I love the beach!)

]]> http://muttmarketing.com/2010/10/25/a-busy-fall-andy-grammer-and-marketing-fun/feed/ 0 Kerli http://muttmarketing.com/2010/10/08/kerli/ http://muttmarketing.com/2010/10/08/kerli/#comments Fri, 08 Oct 2010 18:36:23 +0000 Hayley Cammarata http://muttmarketing.com/?p=330 kerli6 150x150 Kerli

Kerli’s Official site

]]> http://muttmarketing.com/2010/10/08/kerli/feed/ 0 Donna Summer http://muttmarketing.com/2010/10/08/donna-summer/ http://muttmarketing.com/2010/10/08/donna-summer/#comments Fri, 08 Oct 2010 18:21:09 +0000 Hayley Cammarata http://muttmarketing.com/?p=325 mzi.iojlepcu.170x170 75 150x150 Donna Summer

Donna’s Official site

]]> http://muttmarketing.com/2010/10/08/donna-summer/feed/ 0 Andy Grammer http://muttmarketing.com/2010/09/09/andy-grammer/ http://muttmarketing.com/2010/09/09/andy-grammer/#comments Thu, 09 Sep 2010 21:08:21 +0000 Hayley Cammarata http://muttmarketing.com/?p=318 AG CD Pro 150x150 Andy Grammer

Andy’s Official site

]]> http://muttmarketing.com/2010/09/09/andy-grammer/feed/ 0 New Word City http://muttmarketing.com/2010/09/09/new-word-city/ http://muttmarketing.com/2010/09/09/new-word-city/#comments Thu, 09 Sep 2010 21:03:21 +0000 Hayley Cammarata http://muttmarketing.com/?p=314 n246568424162 414 150x150 New Word City

New Word City’s site

]]> http://muttmarketing.com/2010/09/09/new-word-city/feed/ 0 Amber Rubarth http://muttmarketing.com/2010/09/09/amber-rubarth/ http://muttmarketing.com/2010/09/09/amber-rubarth/#comments Thu, 09 Sep 2010 20:54:18 +0000 Hayley Cammarata http://muttmarketing.com/?p=309 ambeR Rubarth photobyDeborahLopezjpg 150x150 Amber Rubarth

Amber’s Official site

]]> http://muttmarketing.com/2010/09/09/amber-rubarth/feed/ 0 Andy Grammer: JustJared.com Feature with Rainn Wilson! http://muttmarketing.com/2010/09/01/andy-grammer-justjared-com-feature-with-rainn-wilson/ http://muttmarketing.com/2010/09/01/andy-grammer-justjared-com-feature-with-rainn-wilson/#comments Wed, 01 Sep 2010 19:57:15 +0000 Hayley Cammarata http://muttmarketing.com/?p=304 Andy Grammer – Andy’s music video for his first single “Keep Your Head Up” was just shot and his friend friend Rainn Wilson (of the office) made a cameo. We took some “behind the scenes” content and distributed it to celebrity blogs to gain initial exposure and start building the buzz around Andy and his first single.

]]> http://muttmarketing.com/2010/09/01/andy-grammer-justjared-com-feature-with-rainn-wilson/feed/ 0 Nikki Yanofsky: Pepsi Loot Campaign http://muttmarketing.com/2010/07/22/nikki-yanofskypepsi/ http://muttmarketing.com/2010/07/22/nikki-yanofskypepsi/#comments Thu, 22 Jul 2010 19:07:19 +0000 Hayley Cammarata http://muttmarketing.com/dev/?p=227 Check out this feature we worked on with the Pepsi Loot campaign. This was featured on Pepsi’s YouTube channel!

]]> http://muttmarketing.com/2010/07/22/nikki-yanofskypepsi/feed/ 0 Debi Nova: CosmoGirl/Seventeen.com http://muttmarketing.com/2010/07/22/debi-nova-on-cosmogirlseventeen-com/ http://muttmarketing.com/2010/07/22/debi-nova-on-cosmogirlseventeen-com/#comments Thu, 22 Jul 2010 18:13:48 +0000 Hayley Cammarata http://muttmarketing.com/dev/?p=201 We work with the artists to create video content for target websites such as this feature with CosmoGirl/Seventeen. Click to learn more!

]]> http://muttmarketing.com/2010/07/22/debi-nova-on-cosmogirlseventeen-com/feed/ 0 Debi Nova http://muttmarketing.com/2010/07/20/debi-nova/ http://muttmarketing.com/2010/07/20/debi-nova/#comments Wed, 21 Jul 2010 00:42:08 +0000 Hayley Cammarata http://muttmarketing.com/dev/?p=173 Debi Nova Cover 150x150 Debi NovaSecured all editorial placements, contest management and grassroots marketing. Connected the artist to brands such as Colgate and Pepsi.

Debi’s Official site

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