Ben SingerFor the past 10 years, Singer has helped market and manage emerging, major label, and Grammy Award winning talent. In addition, to marketing music, Singer, has created and executed integrated marketed campaigns for Fortune 500 companies as well as network television properties. As an adjunct professor at UCLA he has educated college students on the importance of viral marketing in the ever-changing entertainment industry. After starting his management and marketing company while studying law at The University of North Carolina at Chapel Hill, Singer, got his first client signed to Capitol Records the day he graduated. After almost 10 years of working with elite consumer brands, major label artists and various television properties Singer has opened up Mutt Marketing. Mutt Marketing was created out of the desire to improve upon the countless “one size fits all” marketing plans that his team was confronted with when hiring out third party marketing providers. Singer believes that clients should have the ability to create unique marketing plans and trust a team to execute creative and ambitious goals.
Email:
ben@muttmarketing.com
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Hayley CammarataAfter honing in on her marketing skills as head of digital marketing at Decca Label Group (a division of Universal Music Group), Hayley Cammarata has recently started a new Digital and Strategic marketing division of Singer Management Group Entertainment, called Mutt Marketing. Mutt Marketing is a hybrid company combining digital marketing campaigns with strategic partnerships and brands for each client. While at Decca Label Group (from 2007 – 2010) she developed the Digital Marketing Department from the ground up. In addition to securing features on mainstream portals, some of her responsibilities included managing all artist web sites and label sites including social networking portals and developing/maintaining strategic partners and branding relationships for the label and artists. In addition to her duties on the digital side, Hayley also served as a product manager to some of the label’s new developing artists including indie darling Ladyhawke. The diverse roster at Decca is home to such artists as Rufus Wainwright, Andrea Bocelli, Sting, Boyz II Men, David Sanborn, Morrissey, and David Garrett. Prior to her current position, Cammarata worked at labels such as Sony Music Entertainment, Warner/Elektra/Atlantic and ATO Records. After living in New York City for 9 years, she currently resides in Los Angeles where she is an active member and speaker for the National Association of Record Industry Professionals and continues to be on the look-out for great music which will always be her number one passion. |
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Mutt Marketing is a full service marketing firm that focuses primarily on fully integrated digital marketing campaigns and branding partnerships. Our client list includes book publishers, major and independent recording artists/labels across all genres, network television shows, and various other entertainment and non entertainment properties. We take the time and creative energy needed to build custom plans that reach and surpass our clients objectives.